Account selection
Find organisations where the service could plausibly solve a current business problem.
For agencies
Give your team more of the conversations it is good at winning.
ReachOps helps web, marketing, branding and development agencies turn a defined service offer into a focused account list and qualified B2B conversations.
Agency use caseMore relevant accounts for a specialist offer.
Start with the industries and signals where your team already has a strong point of view.
Clear offer → better context
The agency challenge
Generic outreach makes a differentiated service look generic.
Agency teams often know exactly which business problems they solve, but not every week has enough time for account research, personalization and follow-up. A focused pilot creates room to test a market without asking the delivery team to own the entire motion.
Useful pilot inputs
- Service line and strongest proof points
- Sectors where the agency has relevant experience
- Decision-maker roles that feel the problem
- What a good discovery call should explore
Designed for agency sales
Research gives the first conversation a useful angle.
Message angle
Lead with the context that makes the agency’s expertise relevant to that account.
Handoff
Give the strategist or founder the reply, account notes and a clear next step.
Three common agency situations
The pilot changes with the way you sell.
There is no single “agency audience”. The best brief starts with the commercial motion you already understand.
Entering a vertical
You have a strong service but need to learn which companies in a new sector recognise the problem fastest.
Founder-led sales
The founder can handle a good conversation, but cannot spend every morning researching accounts and chasing follow-ups.
Expanding a service
An existing client capability needs a clearer audience and a message that does not sound like a generic add-on.
What your team gets back
Useful material for the next sales conversation.
The value is not only in a reply. A well-run pilot can show which phrases buyers use, which objections repeat and which account traits are worth prioritising in your own prospecting.
Read the personalization guide- A sharper niche or account brief
- Message angles your strategist can reuse
- Reply themes and sales questions
- A clearer decision about the next segment
Before the pilot
Questions agency founders ask before outsourcing outreach.
The goal is to add capacity around your expertise, not to flatten it into another generic campaign.
Will this replace our agency’s sales voice?
No. The agency still owns the point of view, proof and conversation. ReachOps helps with the account research and campaign operations so the message starts from what your team actually knows.
Can a client be included in approvals?
Yes. A pilot can include an approval step for the audience, message angle or first sequence. We agree the review points up front so approvals protect quality without stopping every operational decision.
What if we sell several services?
Start with the service line where the problem, proof and buyer are clearest. A focused pilot gives you a better read than combining several offers into one broad agency message.
Can the pilot focus on one vertical?
That is usually the most useful way to begin. We can define a sector, company type or business situation where your agency already has relevant experience and a credible reason to write.
Who handles a positive reply?
The reply goes to the strategist, founder or sales owner you nominate, with the account context and reason for the outreach. Your team remains responsible for the discovery conversation and proposal.
For agency founders and sales teams
Test one segment before you scale the motion.
Tell us which service you want to grow and where the best-fit accounts live.